Within two years of graduating from the York University film program, Craig produced and directed the campy cult classic "Revenge, of the Radioactive Reporter" which was picked up for international distribution by MCA/Universal. Craig went on to direct the horror flick, "The Dark" starring Stephen McHattie, Brion James and Neve Campbell which sold to HBO and Polygram Filmed Entertainment.

Craig then began directing several television series including "Psi Factor" for CBS/Eyemark, "Goosebumps" for the Fox Network, "Zack Files" for YTV, and "Life with Derek" for the Disney Channel, which was broadcast in 125 countries. With over sixty episodic credits, Mr. Pryce has received four Director Guild nominations and two Gemini nominations. Mr. Pryce has recently directed several television movies including the romantic comedies "I Me Wed" and "Double Wedding". He also directed six "The Good Witch" movies, the longest running and highest rated television movie series for Hallmark starring Catherine Bell (Jag, Army Wives) and Chris Potter (Heartland).