Cole Bennett is a director primarily known for his music videos published under his Lyrical Lemonade brand. The artists he has directed music videos with are largely associated with the "SoundCloud rap" scene, such as Lil Xan and Juice WRLD, though he has also produced videos with other artists such as Eminem, Kanye West and blink-182. In 2023, he released his debut short film "whyrush?" starring rapper Teezo Touchdown.